This started off as a project I was working on at Blue Fuel. I was asked to come up with designs for a Philip Morris campaign event - Two of them were turned into snowboards & skis and were premium giveaway items.
The designs seemed pretty universal to me, hence the name Universal Designs, that I decided to take the project a step further. I transformed the designs into snowboards, surfboards, skis, and long boards - Giving each design a family of it's own. You can view the full project here.