Branding for Rachelle Welling Photography, a wedding and lifestyle photographer based in Arizona. The brand was designed to resonate with women in their late 20s to late 30s who value experiences over material things, feel deeply connected to nature, and prioritize personal and spiritual growth. With this audience in mind, the visual identity balances warmth and intimacy with a refined, bohemian sensibility.
—
Programs: Procreate, Illustrator, InDesign