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I had the pleasure of working on the environmental graphics at LinkedIn’s new Toronto office through CannonDesign. The project lasted about three years and a ton of research, heart and soul went into each and every concept. I had so much fun learning about the diverse city and collaborating with so many different creatives. My team was responsible for all wayfinding signage, neighborhood, conference room and phone room graphics. I even had the opportunity to outsource some local artists for various pieces.
Graphics and art bring LinkedIn’s story to life
The environmental graphics and local art program that fills LinkedIn’s Toronto workplace is nuanced, vibrant and inspiring all at once. Inspired by the “cultural mosaic” that is Toronto, the graphics explore connections, overlaps and differences that strengthen the city. Here are just some examples:
Large conference rooms are named after cultural festivals that are in Toronto. Through these events, numerous populations — indigenous, arts and theater, immigrant communities, the city’s LBGTQ+ population — are represented. Graphic walls also feature references to diverse communities across Toronto.
An interactive installation invites staff and visitors to make their mark permanently in the space by stringing together traits that characterize themselves and their connection to Toronto. The intent is to celebrate the individual attributes that make their people and culture unique.
A family tree graphic illustrates how different teammates can and will define success in their careers.
*I worked under our Creative Director and designed 15 flat vinyl and two dimensional installations
Client: LinkedIn
Architecture: CannonDesign
Interior Design: CannonDesign
Environmental Graphics: CannonDesign
Experience Installations: Acrylicize
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Programs: Illustrator