Kirkland Ranch Academy of Innovation (KRAI) was designed to be a vessel of impact for students and the local economy. Focusing on Career and Technical Education (CTE), the school offers hands-on, interactive learning that teaches skills more than theory—arming students with the competencies needed to successfully transition from high school to careers, or into college and beyond. Showcasing strategic siting and stunning architecture, the project features various internal and external spaces engineered to foster community, collaboration and safety.
New School, New Identity
KRAI is not only a new school building, it's also a concept born from a new idea. This uniqueness allowed our team to deliver an array of original elements, including the school's brand and visual identity. Drawing inspiration from the school's schematic design, curriculum and the surrounding environment of the Florida wetlands, our graphics team designed an original logo, typography, color palette and brand guidelines to create a sense of belonging, openness and unity.
The school's icon uses a structural grid from the building's footprint and features a "pathway" icon inspired by the vibrant courtyard. This continuous path is the primary visual language also used in supporting elements, such as signage and merchandise.
*I worked under our Creative Director and was in charge of designing the department-specific logos, the brand guidelines booklet and created templates for business cards / brochures for their marketing department to use
Client: Pasco County Schools, Kirkland Ranch Academy of Innovation
Architecture: CannonDesign
Interior Design: CannonDesign
Graphic Design: CannonDesign
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Programs: Illustrator, InDesign